Having started his career in consulting working for clients like the MoD and Post Office, Alistair worked in digital agencies for over a decade, running client, media and product teams. He joined Profusion from performance marketing agency iCrossing where he was UK Managing Director running the three UK offices. He was named one of the top five most influential people in digital by Econsultancy. At Profusion, Alistair supports clients to translate their business strategy into a data strategy that will be safe, secure and deliver value. His complementary experience of running a business and technical delivery means he can effectively bridge the gap between technical teams and leaders. He is particularly passionate about our Data Academy, and leads numerous training programmes to support business large and small to up-skill on data, and ensure that leaders, data teams and business teams have a common understanding and language to be able to safely and ethically use data to accelerate their business goals. He is a regular commentator in the press on the latest developments in the world of data and AI.